What are some of the benefits of digital printing?  Shorter turnaround. Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during a press run. This also makes the proofing process easier, since you can review a hard copy proof that exactly matches the final piece. Cheaper low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included, digital printing provides lower per unit costs for shorter print runs. Variable Data Printing is a form of customizable digital printing. Text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.